Frank Strategies: The Blog

Something’s Happening Here (And What it is Ain’t Exactly Clear)
February 28, 2009, 4:45 pm
Filed under: Economy, Protest

The 40 or so “Tea Parties” held around the country yesterday and today came almost out of nowhere, but their spontaneous success reveals a growing anger that still remains under the radar of the mainstream media and most Americans.

I’ve spent the past 15 years working in professional politics, and trust me: getting a hundred people to turn out for one outdoor rally in February with less than a week’s notice is very, very tough – even if you’re tapping into the infrastructure of an established organization. Getting hundreds of people to turn out at dozens of rallies in different cities using non-professional, volunteer organizers is damn near impossible.

Yet it happened yesterday, and it was done almost entirely at the grassroots level through Facebook and Twitter. While a number of national pro-taxpayer groups nominally sponsored the event, as best I can tell, only one put any real institutional weight into the effort. If the other groups really get involved, this movement is going to truly explode.

Check out some of the videos and photos from yesterday’s rallies. These aren’t small crowds. And they’re going to get much, much larger as the economy worsens and the Democrats in Washington pass bailout after bailout and New Deal program after New Deal program.

Judging from the skyrocketing traffic to this blog since I posted my video from the DC Tea Party here yesterday – and from the constant pinging of my in-box every time a new comment is posted on the video – this Tea Party movement is going to get big. I’m not sure exactly what’s going on here, but I do know that something’s going on.


Video from the DC Tea Party
February 27, 2009, 2:04 pm
Filed under: Online Video, Staging, Taxes

You may remember Rick Santelli’s “Rant Heard Round the World” on CNBC last week, in which he spoke out on the floor of the Chicago Mercantile Exchange against President Obama’s mortgage bailout plan and called for a “Chicago Tea Party.” Santelli’s outburst struck a nerve with millions of frustrated taxpayers across America, who have been working hard and playing by the rules, only to then be forced to bailout one bad decision maker after another.

Almost as soon as Santelli finished his rant, taxpayers from coast to coast started to organize real “Tea Party” protests to voice their anger and frustration. Today, several hundreds folks converged on Lafayette Park, just across Pennsylvania Avenue from the White House for DC’s Tea Party. Check out video from the scene below:

UPDATE: More event video and photos from Michelle Malkin and from Amanda Carpenter of

Spending Bill Threatens DC School Choice Scholarship Program

News broke last night that the omnibus spending bill that the U.S. House is expected to pass this week (under a closed rule with no amendments allowed) would threaten the future of the Opportunity Scholarship Program, which provides DC children with scholarships worth up to $7,500 a year that they can use to attend the private schools of their choice.

For those in the school-choice movement, this wasn’t an unexpected development, which is why we were ready with an online video that features some of the scholarship kids encouraging President Obama to go to bat for them. You can check it out below. (Disclosure: Frank Strategies LLC produced the video.)

And if you agree that Congress and/or the DC City Council shouldn’t take true opportunity away from these kids, maybe contact your Senators and Representatives in Congress.

The Bank of Obama: Send Your Friends a Bailout Check!
February 24, 2009, 2:24 pm
Filed under: Government Spending, Staging | Tags: , , ,

One way to make a point in the political arena is to offer a reason-based argument full of well-documented facts. Often, especially in times of high stress and extreme economic insecurity, a better way is complete farce and parody.

With that in mind, check out the Bank of Obama, brought to us by three guys in Austin who dreamed up the idea in a local bar. Just enter a recipient, an amount and a purpose for the memo line, and presto whammo, you’ve got your very own bailout check from the Bank of Obama:

My Bailout Check!

Sometimes we make things more complicated than they need to be. This is the kind of creative (and relatively easy-to-produce) application that’s likely to connect with many more people than the most soundly constructed, rational argument ever will. Just something for all of us to keep in mind during upcoming debates.

In the meantime, if you need me, I’ll be on the next flight to Hawaii. “Aloha” means “Goodbye!” suckers!

The More Things Change…
February 20, 2009, 4:34 pm
Filed under: Online Video, Republican Party, Taxes

… the more they stay the same. Just check out this 1940 video from the Republican National Committee…

Video as a Marketing Tool
February 16, 2009, 9:49 am
Filed under: Online Video

Very good post at Amazon’s blog by StartupNation’s Rich Sloan about the growing effectiveness of video as a marketing tool:

* 52% of viewers of videos end up taking action based on the video. That’s an incredible stat.
* 16% who view a promotional video say they purchased the service or product featured.
* Data suggests that when a shopper sees a video, they are half as likely to seek out competitive sites offering something similar.

You can listen to a podcast about the effectiveness of online video with Sloan and PixelFish Founder and CEO John McIntyre here. Among the stats at the link:

Nothing is more effective that video when it comes to persuading large audiences. People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they both hear and see. In an age when consumers’ media consumption has fundamentally changed, with over 65% of U.S. households now using broadband and 68% of Internet users now watching video advertising online at least monthly, creating a video for your business is a great way to leverage technology to drive more customer interest.

HT: Instapundit

Another Online Video Hit for House Republicans
February 12, 2009, 9:20 am
Filed under: Online Video, Republican Party, Staging | Tags:

Check out the video below from Congressman Tom Price, the new chairman of the Republican Study Committee. When news broke yesterday that House and Senate negotiators had reached a compromise on a final “stimulus” bill – behind closed doors and without GOP conferees included – Price and a staffer grabbed a video camera and exposed the hypocrisy of what was supposed to be the most “open, honest, ethical and transparent” Congress in history.

Within a couple of hours, Drudge had picked up the video and splashed it at the top of his page. As of this morning, Price’s simple video (there’s literally almost no production – no text on the screen, not even an external microphone was used during filming) has received more than 19,000 views and is the 18th most viewed “News and Politics” video on YouTube today. Not to mention the traction that the GOP’s “hypocrisy” message of the day got in the mainstream media by using the video as an interesting news hook.

I think the video would’ve been passed around more if just a modest amount of production been involved – maybe just Price’s name and website url at the bottom of the screen, as well as a handheld or lav mic to remove the echo from the Capitol’s marble corridors. But still, not bad for about 5 minutes of work and almost no money, huh?