Frank Strategies: The Blog


Climategate: The Music Video
November 25, 2009, 9:34 am
Filed under: Energy / Environment, Online Video

This holiday season, I’m thankful for the clever person(s) who produced this video so quickly after the Climategate scandal broke.

I don’t think any Grammy Awards are likely for the singer, although in fairness he’s not that much more off key than Taylor Swift, so you never know…

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New Behind-the-Scenes Road-Trip Vids from the White House
November 18, 2009, 6:38 pm
Filed under: Obama, Online Video

TechPresident points out that after a lengthy break, the White House has finally posted some new relatively unscripted, behind-the-scenes videos on its YouTube channel during the President’s trip to Asia.

One nice touch: including speechwriter Jon Favreau’s excited reaction at actually having completed his report without any major jetlag-induced stumbles. It humanizes him and makes him seem likable to probably even the most hardened partisans – one thing for which online video is incredibly useful.



Video: Tens of Thousands Rally Against PelosiCare on Capitol Steps
November 6, 2009, 9:42 am
Filed under: Health Care, Online Video, Protest, Shameless Self Promotion

Fresh off the campaign trail, here’s the latest Frank Strategies video, produced for Americans for Prosperity’s Patients First project:



Victory in Virginia!
November 5, 2009, 9:12 am
Filed under: Online Video, Shameless Self Promotion

I’m back in pocket after spending quite a bit of time on the trail with Bob McDonnell’s campaign in Virginia, so I hope to start updating this blog regularly again.

Over the past eight months, Frank Strategies produced more than three dozen videos in support of Bob’s campaign, culminating with the video that introduced him to thousands of supporters at Tuesday night’s celebration.

Over the course of the campaign, the Washington Post described our various videos as “devastating,” “funny,” and “pzippy” (whatever that means – at least it sounds good!) Influential bloggers in Virginia have been similarly complimentary, with Bearing Drift nominating two of our videos for “Best Video” of the year, and even top liberal blogger Not Larry Sabato declaring that we “crushed” the state Democratic Party on YouTube.

Without a doubt our most widely viewed and influential video of the campaign showed Democratic candidate Creigh Deeds stammering about his plans to raise taxes after the Fairfax Chamber of Commerce debate in September. Frank Strategies shot the now-infamous clip and immediately produced a quick video documenting the pivotal moment. The video was an instant sensation on key blogs and on Twitter, collecting tens of thousands of views in just a few hours, and eventually being converted into millions of dollars worth of TV ads.

The Deeds campaign never recovered, leading the Post to call the footage “devastating,” and wrote on its front page the morning after the election that “(McDonnell) benefited from a lackluster Democratic opponent whom voters came to know in good part from a video clip in which he waffled and stammered when asked if he would raise taxes.”

The “Deeds on Taxes” video is linked below, as are a few other highlights from the campaign trail. Over the course of the campaign, these videos not only helped us reach voters all across Virginia – they also helped drive home key messages with reporters and key opinion leaders in creative and emotional ways. Take a look when you have a chance, enjoy the big victory, and then let’s get back to work…