Frank Strategies: The Blog


Twitter Rocks Online Video Referrals
May 26, 2010, 10:28 am
Filed under: Online Video, Twitter | Tags: , , ,

Mashable has an interesting look at how Twitter has quickly grown into the most powerful online video referral system. Not only has Twitter become the top referrer of online videos, but people also watch the referred videos for a longer period of time.

In short, here’s why:

“…people are using Twitter to connect not just to their real-world friends, but also to specific interests. Hence, they’re finding content that’s directly related to those interests, content that is more personally relevant and, for the individual, more watchable. Simply put, for video discovery, Twitter is “more tuned to my tastes,” in the words of one user.

Check out the whole thing here. Then get your online videos onto the Twitter machine already.

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Introducing Google TV
May 20, 2010, 3:54 pm
Filed under: Online Video, Video Technology | Tags:

They’ve been talking about “convergence” for a while now, and it we’re getting closer every day. Check out the Google TV video below. More information here.

Of course, this means if everybody’s going to be seeing your organization’s YouTube videos on their nice big HDTVs, you should probably hire a professional to produce them.



Online Video Tip of the Day

We here at Frank Strategies sometimes offer some non-partisan best-practices advice on our specialty: political online video.

Today’s tip: if you’re an elected official and you’re having an affair with one of your staffers, don’t post a video in which you discuss with said staffer HOW FREAKING AWESOME ABSTINENCE IS!

Some people might view this as a tad hypocritical.



The Least Inspiring Graduation Speech in History
May 18, 2010, 2:27 pm
Filed under: Energy / Environment, Online Video, Shameless Self Promotion

Sixteen years ago this week, I graduated from the University of Tennessee’s College of Communications. On Friday, Al Gore delivered the commencement address at my alma mater. And yesterday I produced this video.

Let’s just say I’m glad I didn’t have to sit through this on one of the proudest days of my life. This guy makes Debbie Downer look like Tony Robbins.



Introducing West Wing Week
May 15, 2010, 5:37 pm
Filed under: Obama, Online Video

The Washington Post takes an interesting look at the White House’s new behind-the-scenes video series, West Wing Week.

Smart campaigns and elected officials should consider the same thing. Here’s this week’s edition:



The Future of Video Cameras
May 11, 2010, 4:51 pm
Filed under: Video Technology

Interchangeable lenses look to be the future of video. And the future is now.



Once Again, Twitter Leads the Way With Breaking News
May 11, 2010, 3:41 pm
Filed under: MSM, Twitter

As you’ve probably heard by now, Delaware Attorney General (and son of the Vice President) Beau Biden suffered a mild stroke today.

I first heard about it when somebody I follow on Twitter posted the breaking news at 10:10 am. Curious to learn more, I immediately added a search column on my Tweetdeck for “Beau Biden.” I then scrolled through the earlier entries and found this one to be the first that mentioned the news on Twitter. It was posted 21 minutes earlier – at 9:49 am – by a freelance writer in Wilmington, Del., who had simply heard a rumor.

Shortly after I saw the news on Twitter, I also checked Google News, but the most recent result mentioning Beau Biden was six hours old and obviously had nothing to do with a medical emergency. A few minutes later, cable news outlets began to report that Biden had been hospitalized, but they didn’t report the reason until approximately 3:25 pm.

Of course, since random Twitter entries don’t need to be confirmed as actual facts, they’re often not as reliable as reports from the established media. But then again, as we saw today, often they are.

In the meantime, best wishes to the Biden family.