Frank Strategies: The Blog


Atlas Network Awarding $3,000 Grants for Video Production
July 30, 2010, 1:35 pm
Filed under: Online Video, Video Technology | Tags:

Every free-market think tank should take advantage of this offer from the Atlas Economic Research Foundation



Happy Friday
July 30, 2010, 9:44 am
Filed under: Online Video

In honor of Friday and the beginning of August recess, here’s a summery crazy-ass-dog video for your enjoyment…



Power to the Passenger
July 27, 2010, 5:49 pm
Filed under: Online Video, Video Technology | Tags: ,

Q: What do you do when an airline keeps you stranded on a 100+ degree plane with no air conditioning for three hours?

Old Answer: Have Congress pass laws that further regulate the airline industry.

New Answer: Quickly post a video on YouTube documenting the incident, and watch the airline experience a ton of negative publicity.

Future Answer: Live TV interviews from the overheated plane via Skype.

Isn’t it great how technology once again makes Congress irrelevant?



Time-lapse fun in Vegas
July 22, 2010, 12:23 pm
Filed under: Online Video, Shameless Self Promotion

I’m in Las Vegas this week for the RIghtOnline conference, where I’ll be teaching an online video class on Friday. In the meantime, here’s a little time-lapse video I shot last night with my iPhone using an app called iTimeLapse:



Good Use of Surprise Humor in a Campaign Ad
July 20, 2010, 12:27 pm
Filed under: Marketing, Online Video, Staging | Tags:

Best curveball I’ve seen since Stephen Strasburg’s debut with the Nationals:



Backstory: The Old Spice YouTube Campaign
July 15, 2010, 12:41 pm
Filed under: Marketing, Online Video | Tags:

Fast Company has the backstory on this week’s brilliant Old Spice YouTube campaign. Among the most keen observations from Wieden+Kennedy global interactive creative director Iain Tait:

“Real time is what drives the Internet. New news is what everyone wants to get a hold of. Everyone is a publisher in their own way. Everyone wants to be tweeting or blogging about something that they are first to be in on. What we’ve done here is blur the lines between things that people don’t expect to be able to be done in real time. So that’s the surprise, that “Hang on, you’re producing these things kind of in real time? How on earth are you doing that?” Every time one comes out and nails it again, it’s seen as almost a new piece of news.”

Yep. Speed kills.



Harry Reid: Ahmadinejad or Baghdad Bob?
July 14, 2010, 11:35 am
Filed under: Uncategorized | Tags: ,

Harry Reid claims there are no illegals working in Nevada’s construction industry:

Which begs the question: Is Harry Reid trying to impersonate Mahmoud Ahmadinejad or Baghdad Bob?