Frank Strategies: The Blog


Video: Tourist Mocks Predictable Media Crowd Estimate at Beck Rally
August 30, 2010, 3:35 pm
Filed under: Uncategorized

Here’s some raw footage I shot from the top of the Washington Monument during Saturday’s Glenn Beck rally. Note how the tourist next to me mocks the all-too-predictable media downplaying of the crowd, joking that there are probably “1,800 people there.”

I have no scientific way of estimating crowd sizes, but I have been to dozens of University of Tennessee football games, which always draw in excess of 100,000 fans, and this crowd was much larger than any I’ve seen at Neyland Stadium. Which means the CBS News estimate of 87,000 and other media accounts claiming “tens of thousands” do seem very low.

In any case, since there seems to be an ongoing debate about the numbers, I figured I’d put my footage out there and let others draw their own conclusions.



Online Video Reaching a “Frenzy Point”
August 20, 2010, 12:58 pm
Filed under: Online Video, Shameless Self Promotion

One key passage:

Relatively small shifts in advertising budgets from TV to online can create huge swings in growth for online video. eMarketer estimates that online video advertising will grow 48 percent in 2010, accelerating from 39 percent growth last year (which was a weak year compared to the 127 percent hypergrowth in 2008).

Read the whole thing here. Need help with online video? I hear this guy’s pretty good.



Vote for Wally!
August 19, 2010, 7:14 pm
Filed under: Shameless Self Promotion

One of my photos of Wally the Black Lab is a finalist in FamousDC’s “Dog Days of Summer” photo contest. I’m currently in second place… to a photo of a dude waiting for the freaking Metro. Yeah, I know.

Just go here and vote for the black dog now. Thanks!



Very Good Video from the Republican Study Committee
August 17, 2010, 9:13 am
Filed under: Online Video, Republican Party | Tags: , ,

There’s often nothing more effective than hanging your opposition with their own words. If you can add some vintage Reagan to the mix, even better.

I only wonder why the RSC didn’t brand the video in any way. Why not include a slide at the end with their logo and url so viewers who like the video can access the rest of their good work?



Get to the Point Already
August 12, 2010, 11:28 am
Filed under: Online Video

Good advice from Blue State Digital re: online video.

There is not much time to capture viewers. On average, after 30 seconds of video, 35% of the original audience is gone. Why waste 10 or even 5 seconds of your video on a generic introduction? The video needs to jump right into the content and answer two questions for a viewer as soon as possible: “What are we talking about?” and “Why should people care?” The faster you can answer those questions, the longer the viewer will watch the video and therefore, the more successful your video will be.

After reading the post I re-examined the Insights on my personal YouTube videos, and there definitely seems to be a correlation.