Filed under: Marketing, Online Video | Tags: dooley, dooley's pants, football, tennessee, ut medical center
I just ran across this video on Facebook, where a couple of my friends back in Tennessee have posted it. This is such a great example of producing original, top-quality video content to market to a highly targeted audience.
Folks in East Tennessee bleed orange for their Vols this time of year, so there’s a highly receptive audience hungry for material like this. The video was produced by the University of Tennessee Athletics Department, but it looks like it’s sponsored by the UT Medical Center. It obviously has nothing to do with health care, but that’s beside the point. This video played on the huge HD replay screen at Neyland Stadium last weekend, so that’s about 100,000 views right there — add in the additional hundreds of thousands that are likely to see it on Facebook over the next few days and you’ve got a great, cheap piece that makes an emotional connection with the University’s fan base (and potential patients.)
Good job, Tennessee. Now I hope the team and the coaching staff show as much creativity and imagination on the field against the Gators tomorrow.
Happy 10th Blogging Anniversary to Glenn Reynolds and Instapundit! I started (virtually) working with Glenn on the Porkbusters project back in 2006, and since then he’s linked to quite a few of the videos I’ve produced, for which I’ll always be appreciative. He’s one of the true pioneers out there, and one of the voices I look to as a barometer of sanity, wisdom and level-headedness. Best of luck with the next ten years, Glenn…
Filed under: Online Video, Shameless Self Promotion | Tags: afp, americans for prosperity, gas prices, running on empty
Here’s one of my recent videos for the AFP Foundation. For more info about the Running on Empty tour, check this out.
Filed under: Online Video, Protest, Shameless Self Promotion | Tags: americans for prosperity, bachmann, glitter, right online, rightonline
Over the weekend I attended and filmed at Americans for Prosperity Foundation’s RightOnline conference in Minneapolis. One newsworthy moment occurred when a liberal activist tried (and failed) to throw glitter on U.S. Rep. Michele Bachmann as she ended her remarks on Saturday afternoon.
I happened to catch the attempt on tape, then ran down to interview the Glitter Girl after she was removed from the hotel by security.
Kudos, Glitter Girl! You really changed the world this weekend. Because what this country needs right now is less rational discourse and more people who throw stuff at elected officials with whom they disagree. You are a fine example of the maturity and logic of the Modern American Left!
Filed under: Online Video, Protest, Shameless Self Promotion | Tags: afp, afp-michigan, americans for prosperity
A little highlight video I produced last week, filed under Shameless Self Promotion…
Greetings from Lansing, Michigan, where Big Labor activists seem to have a different idea of what qualifies as an “adult conversation.”
Filed under: Energy / Environment, Government Spending, Shameless Self Promotion | Tags: epa, nfib, small business, spilled milk
My latest video for NFIB – you should watch if for no other reason than the fact that I got milk on my ceiling while filming this one.
After a business trip to Tallahassee last week, I decided to take a couple of days to check out the nearby Panhandle beaches for the first time. As soon as I saw the view from my rental condo’s balcony 17 stories above Destin, I noticed how many different human stories were playing out right below me (and in some cases, directly at eye level.)
I immediately challenged myself to produce a video shooting just from the balcony and using only my Canon 60D DSLR camera. The video is embedded below, but it’s best viewed full screen. Now – back to work!
Filed under: Health Care, Obama, Online Video, Shameless Self Promotion | Tags: Health Care, health care reform, nfib, obamacare, small business
This week marks the one-year anniversary of the passage of Obamacare, so the small-business group NFIB recently sent me to Ohio to ask some of their members just how last year’s promises are panning out. Here’s the video I produced for them:
Filed under: Uncategorized
Last Friday I had the pleasure of discussing how to break news on YouTube with the New Media Exchange. We’re all reporters these days and every grassroots, political, and policy organization should be proactively telling their stories the way they want them to be told – because the old media just isn’t going to be fair to the free-market side most of the time.
Here’s a .pdf version of my presentation.
Frank Strategies: The Blog 